In this case study, we explore how one small retail business leveraged strategic video marketing to boost engagement, attract new customers, and significantly increase sales. From creative concept to campaign execution, discover what worked and how.
Background of the Business
The client was a local handmade skincare brand that struggled with visibility despite offering quality products. They operated through a small e-commerce platform and relied heavily on word-of-mouth marketing.
With limited resources, the brand sought an affordable way to reach a wider audience without compromising brand integrity or customer trust.
The business approached Mahi Media Solutions for a marketing solution that could yield high returns on a modest budget.
We identified video marketing as the most suitable strategy, especially with the rise of short-form content consumption.
Video offered a unique chance to showcase the product experience, convey the brand story, and generate authentic customer interest.
Together, we laid out a 4-week plan focused on targeted video storytelling and social media distribution.
Goals and Objectives
The main objective was to increase website sales by at least 20% over a 2-month period using video as the primary marketing medium.
The campaign also aimed to grow the business’s Instagram and TikTok audiences, improve engagement rates, and build brand authority.
Another goal was to test various video formats (tutorials, testimonials, product demos) and determine what resonated most with the audience.
We also planned to track conversion metrics, cost-per-click, and video view rates to optimize future campaigns.
A strong secondary focus was storytelling—building trust through behind-the-scenes footage and founder interviews.
We aligned KPIs with sales funnel stages: awareness (views), interest (engagement), and action (conversions).
The Strategy and Execution
We started by scripting and filming a series of five 30-second product-focused videos. Each video targeted a different user emotion—self-care, gift-giving, sustainability, etc.
We used mobile-friendly, vertical formats and optimized the content for Instagram Reels, TikTok, and YouTube Shorts.
The videos featured real users giving testimonials, ASMR-style product interactions, and time-lapse tutorials.
A compelling call-to-action was added at the end of each video, linking directly to the product page with limited-time discounts.
We boosted selected videos with a modest paid ads budget targeting female audiences aged 18–34 in major metro cities.
Consistent posting was combined with influencer reposts, email campaigns, and Instagram Stories to amplify reach.
Tools and Platforms Used
We used Canva Pro and Adobe Premiere Rush for quick video editing and formatting. Captions were added to increase accessibility and retention.
Meta Ads Manager was used for Instagram and Facebook campaign execution. TikTok Ads also ran in parallel with similar targeting criteria.
We tracked engagement and conversions using Google Analytics, Instagram Insights, and UTM-tagged product links.
For A/B testing, two thumbnail variations and CTA placements were deployed to measure click-through performance.
An automated email follow-up sequence using Brevo was launched for users who clicked but didn’t purchase immediately.
The combined use of social platforms and analytics tools ensured real-time optimization during the campaign.
Results and Impact
Within the first four weeks, the business experienced a 36% increase in website sales compared to the previous period.
Instagram follower count grew by 41%, and Reels views averaged 12,000 per post, up from under 400 before the campaign.
The product video with the testimonial and discount CTA delivered the highest conversion rate—8.4% of viewers made a purchase.
Customer retention also improved as the video campaign built stronger brand recall and social proof.
Total return on ad spend (ROAS) was 5.1x, proving that small-budget video marketing can yield powerful outcomes.
Mahi Media Solutions delivered not just content, but strategy and measurable results for this small business client.
Conclusion
Video marketing continues to be one of the most effective ways for small businesses to gain visibility, connect emotionally, and drive sales.
This case study demonstrates that even with a limited budget, high-quality videos and targeted storytelling can yield big rewards.
Whether it’s through social media, email, or web platforms, well-crafted video content builds trust and inspires action.
With the right creative strategy and tracking tools, any business can replicate this success in their industry.
Explore Mahi Media Solutions’ full range of video production and marketing services to start your success story.
Ready to grow with video? Get a Quote or Contact Us now.
