Lowering your CPC doesn’t mean cutting corners. With the right strategies, businesses can reduce ad costs while maintaining or even boosting conversion rates.
Optimize Your Quality Score
Quality Score is one of the most crucial factors in determining CPC in platforms like Google Ads. It evaluates the relevance of your keywords, ads, and landing pages.
Improving your ad relevance and click-through rate can significantly reduce your CPC. Make sure your ad copy tightly aligns with the keywords you’re bidding on.
Update your landing pages to provide a better user experience and include relevant, keyword-rich content to increase engagement.
Use tools like Google’s Keyword Planner to find high-relevance, low-competition keywords.
Mahi Media Solutions helps clients craft high-quality ads and optimize landing pages to boost Quality Scores.
Read more about Quality Score on Google Ads.
Refine Keyword Targeting
Broad keywords attract more clicks but often bring unqualified traffic. Switching to more specific match types can help refine your audience.
Use exact match or phrase match keywords to target users who are more likely to convert.
Negative keywords are also vital. By filtering out irrelevant search terms, you reduce wasted ad spend and increase conversion potential.
Run search term reports regularly to spot and exclude underperforming or unrelated keywords.
At Mahi Media Solutions, we continuously monitor and update your keyword strategy for optimal results.
Explore keyword strategies at WordStream.
Improve Ad Relevance and Copy
Highly relevant ads lead to higher click-through rates, which Google rewards with lower CPCs. Make sure your ad copy directly addresses the user’s intent.
Include strong, relevant calls to action (CTAs) and highlight unique selling points to draw interest.
Use dynamic keyword insertion to make ads more personal and relevant to the searcher.
A/B test different headlines, descriptions, and display URLs to discover what performs best.
Mahi Media Solutions offers professional copywriting and ad testing to enhance your ad relevance and effectiveness.
Learn more at Ad Copywriting Tips.
Focus on High-Converting Times and Devices
Not all times and devices perform equally. Analyze your ad reports to identify when and where conversions happen most often.
Use ad scheduling to run campaigns during peak performance hours and days.
Device targeting allows you to adjust bids for mobile, desktop, or tablet based on conversion rates.
Use geo-targeting to focus your ads on locations where your audience is most engaged.
Our team at Mahi Media Solutions sets up custom bidding strategies based on deep performance analytics.
Get more insights from Search Engine Journal.
Enhance Your Landing Page Experience
Even with a low CPC, a poor landing page can tank your conversions. Make sure your landing page is fast, mobile-friendly, and matches your ad message.
Optimize content for clarity, include a clear CTA, and reduce distractions to improve engagement.
Include trust signals like testimonials, security badges, or case studies to build confidence.
Track conversions using tools like Google Analytics and refine your pages based on user behavior.
At Mahi Media Solutions, we create landing pages that not only convert but also enhance ad performance.
Check Unbounce Examples for inspiration.
Retargeting and Conversion Rate Optimization
Retargeting allows you to reach users who didn’t convert the first time, improving your ROI and decreasing the need to spend more on new traffic.
Set up remarketing lists based on user behavior, such as visited pages or time on site.
Optimize conversion paths with fewer form fields, faster load speeds, and better CTAs to reduce drop-offs.
Use heatmaps and analytics to understand user behavior and improve conversion points.
Mahi Media Solutions designs custom remarketing strategies to capture and convert more leads.
Learn retargeting techniques from HubSpot.
