The Importance of User-Generated Content in SMM Strategies

User-generated content (UGC) has evolved from a trend to a cornerstone of successful social media marketing. Businesses that harness UGC benefit from increased authenticity, stronger engagement, and deeper customer trust. What is User-Generated Content? User-generated content refers to any content—text, videos, images, reviews—created by individuals rather than brands. It typically comes from customers or fans […]